“They (Insomnia Cookies) wanted me to be an influencer collab with them so they were giving me a V.I.P box, which I guess is a different assortment of cookies, that was supposed to be ready by 12:45, it’s not ready yet,” said Destiny Deyro, a Naperville resident, who was still waiting at 1:15 p.m.
#INSOMNIA COOKIES CHICAGO FREE#
Staffing issues created difficulties providing free cookies and other menu items during the store’s opening. Customers could receive a free classic cookie, both in store or delivered, no purchase applied, according to the news release. Classic cookies like chocolate chunk, oatmeal raisin and other basic flavors were available. “It’s a good experience, it’s always packed though,” said Marlo Cornelius, a DeKalb resident who has been to two previous Insomnia Cookies locations.ĭeluxe and mini cookie items were not available to customers and these seemed to be some of the most anticipated items on the menu. Some customers were familiar with the restaurant chain and expected the long line that stretched out the door. to midnightīalloon decorations were staged around a wall with writing that said “warm cookies delivered” and customers were greeted with the scent of cookies being baked upon entering the store.įor those early risers who waited outside in Illinois winter, the ordering process once inside took upwards of an hour to receive their freshly baked treats. While the Insomnia Cookies Facebook event page listed the opening time as 11 a.m., Matthew Winfield, a new store operations team member for Insomnia Cookies and Brittany Mackie, the store manager for the DeKalb location said that the store would open at noon on Saturday, but conflicting reports caused confusion for customers. “We got here at 10:30, no one was here until 11:40 and then I don’t think we got let into the store until like 12:15.” “They were supposed to open at 11 I’m pretty sure,” said Morgan Sikon, a DeKalb resident. Early morning mishapsīefore the official grand opening, a line started to form in the early morning and there seemed to be some confusion about the time that the store was supposed to be open. This is the first location of the chain to open in DeKalb and the 11th location in the state of Illinois, according to the Insomnia Cookies newsroom website. The chain is known for having warm, delicious cookies available late at night and offers a delivery service.
A photograph of a line of customers waiting to get into Insomnia Cookies during the store’s grand opening PJ party.ĭeKALB - Insomnia Cookies hosted its grand opening at the chain’s new location in downtown DeKalb, 203 E.
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